Keep in touch with site visitors and boost loyalty

Cole Lyon • August 7, 2025

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Two Aperol Spritz cocktails with orange slices and straws on a wooden table.
By Cole Lyon August 7, 2025
Hiring an Independent Adjuster for Homeowner Insurance Claims When disaster strikes and your home suffers damage from water, fire, or mold, one of the first steps to recovery is filing an insurance claim. Insurance adjusters play a crucial role in this process, as they assess the extent of the damage and determine the compensation you're entitled to receive. While insurance companies often provide their own adjusters, there are compelling reasons why homeowners may benefit from hiring an independent adjuster instead. Impartiality and Independence Independent adjusters are not directly employed by insurance companies. This fundamental distinction means they are more likely to approach your claim with impartiality and independence. They have no vested interest in minimizing payouts or denying claims. Their primary goal is to accurately assess the damage and ensure you receive fair compensation. Expertise and Experience Independent adjusters are typically highly experienced professionals who have worked on a wide range of insurance claims. They bring a wealth of knowledge and expertise to the table. Their experience extends to various types of damage, including water, fire, and mold, which allows them to thoroughly evaluate the situation and ensure no details are overlooked. Faster Claim Resolution Independent adjusters are often more responsive and nimble in their operations. They understand the urgency of your situation and work efficiently to expedite the claims process. This can lead to faster claim resolution, allowing you to begin the restoration process sooner and minimize further damage. Advocacy for Your Interests Insurance company-provided adjusters, while trained professionals, ultimately serve the interests of their employer – the insurance company. An independent adjuster, on the other hand, works for you, the homeowner. They are your advocate in the claims process, striving to secure the maximum compensation possible to help you recover and rebuild your home. Comprehensive Damage Assessment Independent adjusters are known for their meticulousness. They conduct thorough assessments of the damage, leaving no stone unturned. This attention to detail ensures that all aspects of your claim are considered, including hidden damage and potential long-term consequences such as mold growth. Negotiation Skills The claims process often involves negotiation between the adjuster and the insurance company. Independent adjusters are skilled negotiators who can level the playing field when dealing with large insurance corporations. They have the experience and knowledge to effectively argue on your behalf and ensure that you receive a fair settlement. Flexibility in Service Selection As the homeowner, you have the freedom to choose an independent adjuster that you trust and feel comfortable working with. You can select an adjuster who specializes in the specific type of damage your home has suffered, providing you with tailored expertise. Here at United Response have worked with hundreds of both types of adjusters, and we advocate and fight to ensure your insurance policy is honored 100%. It's important to hire a team that uses quality, integrity and a community focus as their guiding principals. Call United Response for a free estimate on any damage in your home, we are here for you 24/7.
Woman sipping coffee, outdoors. Wearing glasses and burgundy sweater. Park setting, sunny day.
By Cole Lyon August 7, 2025
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.